Jump directly to the content
stretching the truth?

Misguided model claims her stretch marks are REAL after fans notice they looked photoshopped…but shoppers still spot a mistake

The online retailer worth millions has claimed on Instagram they did NOT re-touch model's stretch marks as she confirms they are real, but fans still aren't quite convinced.

A MISGUIDED lingerie model has insisted her stretch marks are REAL after furious fans claimed they had been photoshopped on to her bum by the clothing giant.

The British retailer was previously called body positive and 'real' after featuring a model on their site who appeared to have stretch marks - but was later slammed when eagle-eyed fans spotted that the image looked edited.

 Missguided replied online to the claims that they photoshopped the model's stretch marks
4
Missguided replied online to the claims that they photoshopped the model's stretch marksCredit: Missguided/Instagram

The model, Amanda, 21, has been quoted on the official Instagram account saying: "I'd like to speak out and let everyone know the stretch marks shown in my images on Missguided are real.

"I think it's really positive that Missguided aren't photshopping them out.

"It's important to show young women it's not about striving for perfection, it's okay to have stretch marks - there's nothing wrong with having them, we all do, and shouldn't be something that's covered up."

The brand also posted on their Instagram story, calling those who claimed they used photoshop "haters."

 disbelievers commented passionately on the post, claiming that the model cannot possibly have stretch marks at her size
4
disbelievers commented passionately on the post, claiming that the model cannot possibly have stretch marks at her sizeCredit: Missguided/Instagram

Despite their best efforts, some fans were still unconvinced.

The brand claimed that the only part they had photoshopped was another pair of knickers beneath the pair she was modelling.

Fans protested in the comments that while they removed the underwear in editing, they had 'clearly' photo shopped the stretch marks in replacement of the missing undies.

One wrote: "The thing is they'd still have to alter the image to add stretch marks in where her underwear was after taking off the underwear."

 Other fans pointed out detailed mistakes left out of their post
4
Other fans pointed out detailed mistakes left out of their postCredit: Missguided/Instagram

Among the scepticism, some other fans still believed and supported the quirky brand's 'Babes of Missguided' campaign.

One wrote: "Wow...I am blown away! Way to go! I've never been prouder to wear someone's clothes before."

Another fan commented: "Absolutely love the fact your not retouching up any of your models!."

While discussing the campaign, Samantha Helligso, head of brand at Missguided, said: 'As a brand, we feel we have a strong sense of social responsibility to support young women and inspire confidence.

 Missguided also shows stretch marks on other areas of the body through different shots
4
Missguided also shows stretch marks on other areas of the body through different shotsCredit: Missguided/Instagram

"So we're on a mission to do just that by showing our audience it's okay to be yourself.

"Embrace your 'flaws', celebrate individuality, and not strive for what the world perceives as perfection, Because basically, it doesn't exist. "By showing imagery that's real and authentic, we want to show its more than okay to be yourself - all you have is what you've got, so own it every day."

Read more about the glitter stretch mark trend, which shows Instagrammers editing their stretch marks to look like sparkles.

Kylie Jenner denies photoshop claims in new snapchat video