Sky launches new loyalty scheme where longest-serving customers can get free broadband upgrades, Sky Q and early access to TV shows
There are four tiers of memberships based on how long a customer has been with Sky - Silver, Gold, Platinum and Black
SKY has launched a loyalty scheme today offering long-serving customers free broadband upgrades, Sky Q and early access to TV shows.
The new rewards initiative - Sky VIP - will also offer free tickets to sporting events such as the Premier League and preview screenings of the latest movies.
It will also allow customers to enter prize draws for "money can’t buy experiences" such as the chance to visit filming locations of Game of Thrones.
Customers who have been with Sky for longer than 15 years will be able to access a new preview channel Sky Atlantic VIP and get a free set-up for Sky Q - which allows users to record up to four things at once and offers viewing in up to five rooms.
Sky users are being urged to join Sky VIP by downloading the My Sky app to discover rewards available to them.
Those who join will get a free Sky Store movie - worth up to £13.99 via Sky’s Buy and Keep.
There are four tiers of memberships based on how long a customer has been with Sky - Silver (0-3 years), Gold (3-8 years), Platinum (8-15 years) and Black (15+ years).
Each tier gives even more new benefits, as well as access to the rewards in the previous levels.
Customers who’ve been with Sky for more than 15 years will be able to access all of the exclusive rewards and benefits on offer.
Read more on Sky, Virgin and other pay TV
Sky VIP was developed following extensive customer research and feedback, which revealed customers are looking for a variety of rewards.
Stephen Van Rooyen, Sky’s UK and Ireland Chief Executive, said: “The launch of Sky VIP is about putting our existing customers first and showing we value their loyalty.
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"This isn’t about tactical deals or collecting points – it’s about offering genuine experiences and benefits we know our customers value and which only Sky can offer.
“That’s why we are gathering every single ticket that we have from our sports partners and giving them to our customers, alongside free tickets to exclusive film previews and money can’t buy experiences.
Been with Sky for more than 15 years?
Here's what you'll get:
- Free Sky Go Extra -allowing customers to download and watch Sky shows on up to four devices, wherever and whenever they want
- Sky Atlantic VIP - a new channel where customers can watch some of Sky Atlantic’s new shows 24 hours before they’re on Sky Atlantic, including Sky Original Productions and HBO and Showtime series
- Free fibre set-up to get Sky Fibre broadband
- Free Sky Q set-up
"And for our most loyal customers, who we know want the latest kit and best possible service, we’ll be offering access to our best technology as well as priority customer service.
“But it doesn’t stop there - this is only the beginning as Sky VIP will keep expanding, with more benefits and rewards to be added in the coming months.”
If you are not keen on signing up to Sky but still want to access its channels so you can watch shows such as Game of Thones, there are other non-contract options such as Now TV.
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